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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA MA – FIA FMA › Performance measurement
Find Conversion rate of website visits into orders.
I have written some data relevant to question
Website visit 5,000,000
Value of customer order placed $30,000,000
Average value per order $20
Solution = number of orders =30000000/20= 1500000
Then conversion (1500000/5000000)x100= 30%
I was dividing (5000000/1500000)x100=3%
How can we know which ratio to put as denominator and nominator. Can you help me?
Like I was dividing website visits/orders while here orders/website visits.
It effectively is asking what % of visits turn into orders. Therefore you divide the orders by the visits – this gives you the % of the visits that turn into orders (and is indeed 3% of them).
Correct answer is 3%? I did correct it mean?
Yes, 3% is correct.