p5 june exam Q4 June 2011

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June 1, 2013 at 2:04 pm #128108
subedids
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Hi,

I was going through this question Q4 June 2011 BCG matrix and bit confused about the calculation of market growth, didin’t know how it was calculated on model answer. I wold be grateful if could provide me a answer for this.

Thanks
D.s
June 1, 2013 at 3:36 pm #128116
Ken Garrett
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For example:

Cafes: 2011 = growth 2010 – 2011 = (3347 – 3072)/3072 = 9%
Cafes: 2012 = growth 2011 – 2012 = (3717 – 3347)/3347 = 11%
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