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Orientations of international bussiness by perimutter such as
-Ethnocentrism
-polycentrism
-geocentrism
-regiocentrismare thess part of the syllabus and examinable or no?
please help!!!They are not mentioned in the syllabus or study guide, so the terms cannot be specifically asked about. However, knowing that international companies have different ways to go eg one size fits all, or different products for different markets, or adjusted products is something to bear in mind even if you don’t remember the terminology.
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