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Optimum Price help please

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Optimum Price help please

  • This topic has 3 replies, 2 voices, and was last updated 4 years ago by John Moffat.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • December 8, 2020 at 5:18 pm #598486
    leo10
    Member
    • Topics: 36
    • Replies: 18
    • ☆☆

    Hi Sir,

    Please could you help me on this one:
    If D is 5000 units when the price is $400 and 6000 when the price is $380, what is the Demand and MR equations? Also what is the optimum price?

    The answer from Kaplan say P=500-0.02Q and MR=500-0.04Q. Optimum Price is $350.

    I get instead, P=300-0.04Q and so all results after are incorrect.

    December 9, 2020 at 10:12 am #598750
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54659
    • ☆☆☆☆☆

    The Kaplan answer is correct and I have no idea how you arrived at your own answer.

    b = (400 – 380) / (6,000 – 5,000) = 0.02.

    Therefore a = 400 + (5,000 x 0.02) = 500.

    So the price demand equation is 500 – 0.02Q (and the marginal revenue equation follows on automatically).

    I cannot help you with the optimum price because you have not written whether the question wants maximum revenue or (more likely) maximum profit and you have not written what the marginal cost is.

    My free lectures on pricing will help you.

    December 9, 2020 at 3:23 pm #598845
    leo10
    Member
    • Topics: 36
    • Replies: 18
    • ☆☆

    Thank you Sir, I know what was my mistake. Simply (400-380)/(5000-6000) will give -0.02.
    I inverted the quantities position at the denominator, instead, I understand we want to keep them in the form “the biggest minus the smallest”.

    December 10, 2020 at 9:14 am #599016
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54659
    • ☆☆☆☆☆

    You are welcome 🙂

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    Posts
Viewing 4 posts - 1 through 4 (of 4 total)
  • The topic ‘Optimum Price help please’ is closed to new replies.

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