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Optimal price and maximum profit

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Optimal price and maximum profit

  • This topic has 3 replies, 2 voices, and was last updated 1 year ago by LMR1006.
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  • June 3, 2023 at 4:57 am #685915
    Anonymous
    Inactive
    • Topics: 2
    • Replies: 4
    • ☆

    The following price and demand combinations have been given:
    P1 = 400, Q1 = 5,000
    P2 = 380, Q2 = 5,500
    The variable cost is a constant $80 per unit and fixed costs are $600,000 per annum.
    What is the optimal price and maximum profit?

    i only found the solution about demand fomular, but i don’t know how to find optimal price and maximum profit :(( pls help me

    June 3, 2023 at 4:39 pm #685953
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1487
    • ☆☆☆☆☆

    The demand formula is P = a + bQ, with b = change of price/change of demand quantity b = -20/500 = -0.04
    By substitution:
    400 = a -0.04 (5,000) 400 = a – 200
    a = 600
    Hence: P = 600 – 0.04Q
    MR = a + 2bQ
    MR = 600 – 0.08Q
    MC = 80
    For profit maximisation
    MR = MC 600 – 0.08Q
    = 80 Q = -520/-0.08 = 6,500

    Again by substitution: P = 600 – 0.04 (6,500) so P =) $340

    June 4, 2023 at 11:18 am #685972
    Anonymous
    Inactive
    • Topics: 2
    • Replies: 4
    • ☆

    Thank you very much, have a nice day <3

    June 4, 2023 at 9:27 pm #686005
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1487
    • ☆☆☆☆☆

    Your welcome

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