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- February 13, 2024 at 4:00 pm #700230
ACCA Practice & Revision Kit FAB/AB (1 Sep 2019 – 31 Aug 2020) book
Q 4.17: ABC produces a variety of soft drink. It has two competitors but all three producers use product differentiation to distinguish themselves from each other. What type of market is this?
A: Oligopoly
I understood it having a small number of strong suppliers (competitors) fits Oligopoly however I thought the second sentence “all three producers use product differentiation to distinguish themselves from each other” is a strong clue of Monopolistic competition.
Can you please help me understand this better? Thank you!February 13, 2024 at 4:25 pm #700231They are very close, to my mind, and often difficult to distinguish. The main differences between oligopoly and monopolistic competition relate to the number of firms.
Oligopoly involves a small number of large firms that closely monitor and react to each other’s pricing strategies. The firms can use both price and non-price competition, such as product differentiation or advertising, to gain a competitive edge. For example, petrol companies compete on price but also claim, for example, that their brand is better for engines of delivers more km/litre.
Monopolistic competition involves many firms that differentiate their products to compete in the market. For example, hotels. There are a large number of hotels all competing and trying to differentiate their basic offering (a place to sleep) using quality, leisure facilities, business services, restaurants etc.
February 13, 2024 at 4:48 pm #700235I see, I guess I should focus on “the number of firms (suppliers, competitors)” when it comes to distinguish these two. Thank you so much for the prompt and clear explanation!
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