Oceania National Airlines 12/07

This topic has 1 reply, 2 voices, and was last updated 8 years ago by Ken Garrett.

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August 31, 2017 at 1:42 pm #404654
amawesome2
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In part c) can we talk about cost leadership or focussed cost leadership strategy which can be considered in the standard class segment?
August 31, 2017 at 4:04 pm #404674
Ken Garrett
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If I remember right you are asked to say why the chamge to a low cost model would be inappropriate.

You can mention those terms if you want as long as you argue that the move is inappropriate.
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