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Non-financial performance measurement

This topic has 1 reply, 2 voices, and was last updated 1 year ago by John Moffat.

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June 15, 2021 at 8:55 am #625315
xyzc
Participant
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The following performance objective has been suggested for an airline.
Improve the turnaround time on the ground.
To which perspective of the balanced scorecard does this objective belong?
The answer to this question as financial perspective is incorrect, and I probably don’t understand why the correct answer is really correct.
The following performance objective has been suggested for the airline.
Increase seat revenue per plane.
To which perspective of the balanced scorecard does this objective belong?
I thought that it should be financial perspective because it is talking about revenue which is related to financial performance.
June 15, 2021 at 2:12 pm #625337
John Moffat
Keymaster
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Improving the turnaround time is internal business perspective. It make things more efficient.
Increase seat revenue is a financial perspective – does the answer say different?
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