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hi
can u please tell me which models are most important and which are least this paper is full of models 😛Anything on the syllabus is important, but the following seem to have recurring use:
PESTEL
5 Forces
SWOT
Value chain
M’s (resources and competences
BCG
Product life cycle
Harmon’s grid
Balogun and Hope Hailey (change management)
6is of e-business
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