Mock exam question no 7

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December 7, 2020 at 7:49 am #597955
nk16
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To sell at large discount as I have read it’s volume discounting why it’s saying penetration plz explain
December 7, 2020 at 8:54 am #597980
John Moffat
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It is penetration pricing.

Volume discounting is when customers are given a discount (whether a large or small discount) if they buy large quantities.

I do suggest that you watch my free lectures on pricing strategies where all the different strategies are explained.
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