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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › media of e-marketing
Can you explain more among intermediary analysis, what is :
3. search portals and look for new approaches for traffic building, what is portals and traffic buildings in e-marketing?
Thanks,
Qin
Portal = literally a doorway. In e-marketing it is a site you can go through to find lots of diverse information. For example, a national health service might have a portal that allows you to find information about local doctors, therapists, hospitals, symptoms and drug properties. The information is provided by other web-sites.
Traffic building = getting more people to visit the site more often. Eg forums and constantly changing content.
ok