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Dear Kent hope you are doing good
Sorry to bother you again. Just to make myself clear more about marking scheme of SBL as exam is coming closer.
Particulary about question smartwear.
Question is
Analyze the environment in which SmartWear operates and consider how this might impact its business model, mission and strategic goals.
My anwer is
The government of Noria is expected not to last long. The political unstability could make financial institutions like banks not to issue any loans to companies like Smartwear. This could make smartwear things worse as they are planning to invest and expecting a loan of 38m to develop.
There are new competitors in the market with new business strategies like online business. this could lead smartwear current customers to swtich towards more competitors as they can comapre prices easily. If customers switches, smartwears promise for healthy financial returns would not possible with decreased revenue.
How many could i get for above 2 points?
Please reply.Kind regards
When you see the word ‘environment’ you should reach primarily for PEST or PESTEL for the ‘big things’. The question specifies “general environment” so that probably rules out the competitive environment – though I think that should be relevant.
Out of PESTEL you have only talked about the political environment: the model answer has considered all of PESTEL. On the potentially positive side you have identified the competitive environment risk.
This requirement has 10 marks. Even if you leave 1 hour for reading an planning (a bit too long, probably) the remaining 180 minutes implies 18, say 20 minutes for writing. Your answer is too short. How could the market allocate 10 marks to what you have written?
Sorry if that judgement seems a bit harsh.
Dear Kent thanks for the reply
Dear Kent probably I was unable to ask in right wayI know question is of 10 marks.
Actually I want to know how many marks for these 2 points will I get 4 marks or 2?So that I will have an idea how many points keeping in mind the exhibits I need to identify
Related to the environment and their impact strategic missionSorry for the misundersanding.
Your points are well-explained. Eg the first says more than simply ‘There is a political risk because the government might change’ because it goes on to explain the possible consequence of that to the company. Similarly your second point.
Let’s say 1.5 – 2 marks each.
So, OK.
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