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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA BT – FIA FBT › marketing mix
there’s a scenario
”we need to ensure that at the end of the day, our ”new computer” is put in front of everyone no matter who they are, what they do, or where they go they need to know about it so they can buy it”
shouldn’t it be related to promotion instead of place?
Could be either. Depends on what’s meant by ‘put in front of everyone’. If physical placing of item, looks a bit like place. If figurative, would mean draw to people’s attention in which case looks more like promotion.
However, the ‘need to know about it’ swings me to promotion.
what place represents in marketing mix?
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