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marketing mix

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA BT – FIA FBT › marketing mix

  • This topic has 3 replies, 2 voices, and was last updated 5 years ago by Ken Garrett.
Viewing 4 posts - 1 through 4 (of 4 total)
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  • October 11, 2020 at 12:44 pm #588610
    beticopper
    Participant
    • Topics: 69
    • Replies: 13
    • ☆☆

    there’s a scenario
    ”we need to ensure that at the end of the day, our ”new computer” is put in front of everyone no matter who they are, what they do, or where they go they need to know about it so they can buy it”
    shouldn’t it be related to promotion instead of place?

    October 11, 2020 at 4:32 pm #588645
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10616
    • ☆☆☆☆☆

    Could be either. Depends on what’s meant by ‘put in front of everyone’. If physical placing of item, looks a bit like place. If figurative, would mean draw to people’s attention in which case looks more like promotion.

    However, the ‘need to know about it’ swings me to promotion.

    October 12, 2020 at 11:41 am #588690
    beticopper
    Participant
    • Topics: 69
    • Replies: 13
    • ☆☆

    what place represents in marketing mix?

    October 12, 2020 at 11:51 am #588693
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10616
    • ☆☆☆☆☆

    See P142 of our notes. Downloadable from:

    https://opentuition.com/acca/bt/

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