Marketing concept

This topic has 1 reply, 2 voices, and was last updated 14 years ago by Ken Garrett.

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June 5, 2011 at 2:21 pm #48933
leornado
Member
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Dear sir,
Would there be a conflict if we use push promotion in marketing concept??
My assumption is marketing concept is based on customer view but push promotion
is same like sale led.
Pls advise.
Thanks.
Regards,
Leornado
June 5, 2011 at 2:42 pm #82994
Ken Garrett
Keymaster
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I see what you are getting at, but I don’t really think there needs to be a conflict. I think of push promotion as making sure new products are in the shops ready for the really keen consumers to buy them.
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