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Ken Garrett.
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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › Marketing and ethics
Sir using cookies can be an effective tool to track swathes of individuals’ interests and then sending them targeted adverts, but it is unethical to use cookies.
So should we make such suggestions which are borderline unethical, but effective?
It is not unethical to use cookies but in the UK legislation requires users to consent to them being lodged on their computers.