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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Market share variance
Fort Co. produces and sells three models of family cars. The basic model (the drastic), an upgraded model (the bomber), and a deluxe model (the cracker).All of the cars are priced to achieve a 6% markup on the standard cost.For the month of June, Fort Co. budgeted to sell 30000 units of the Drastic and so have 10% market share of the budgeted sales at a price of $10600 each. Fort Co. actually achieved a 15% share of the market, though the market has actually contracted by 5%.
How do I calculate the market share variance, please?
The formula I used is (actual sales-revised sales)*std contr.
Actual (Qty * Std Cont or Profit)
Market Share
Revised (New Qty *Std Cont or Profit)
Market Size
Standard (Budget Qty * Std Cont or Profit)