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Market share variance

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Market share variance

  • This topic has 1 reply, 2 voices, and was last updated 1 year ago by LMR1006.
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  • February 7, 2024 at 1:24 am #699866
    tit1112
    Participant
    • Topics: 17
    • Replies: 34
    • ☆☆

    Fort Co. produces and sells three models of family cars. The basic model (the drastic), an upgraded model (the bomber), and a deluxe model (the cracker).All of the cars are priced to achieve a 6% markup on the standard cost.For the month of June, Fort Co. budgeted to sell 30000 units of the Drastic and so have 10% market share of the budgeted sales at a price of $10600 each. Fort Co. actually achieved a 15% share of the market, though the market has actually contracted by 5%.

    How do I calculate the market share variance, please?

    The formula I used is (actual sales-revised sales)*std contr.

    February 7, 2024 at 2:38 pm #699910
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1579
    • ☆☆☆☆☆

    Actual (Qty * Std Cont or Profit)

    Market Share

    Revised (New Qty *Std Cont or Profit)

    Market Size

    Standard (Budget Qty * Std Cont or Profit)

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