Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Market share and market size variance kit question
- This topic has 5 replies, 3 voices, and was last updated 7 years ago by John Moffat.
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- July 2, 2016 at 2:10 pm #324586
Hi Sir.I am stuck in a kit question. I am posting my question here.I would really appreciate if you help me in this question. My question is
Fort Co. Produces and sell three models of family car.The basic model (the drastic), an upgraded model (the bomber) and a deluxe model ( the cracker).Allof the cars are priced to achieve a 6% mark up on standard cost.For the month of June, Fort Co. budgetd to sell 30000 units of the Drastic and so have 10 % market share of the budgetd sales at a price of $10600 each. Fort Co. actually achieved a 15 % share of the market, though the market has actually contracted by 5%.
Calculate the market share nd size variance for the Drastic.
July 2, 2016 at 7:31 pm #324602You know from the budget that they expected the market to be 30,000/10% = 300,000.
The market contracted by 5% and so the actual market size was 95% x 300,000 = 285,000.
Their share was 15% and so they actually sold 15% x 285,000 = 42,750July 3, 2016 at 11:04 pm #324653Thank you very much for your help. I really appreciate it.
July 4, 2016 at 7:28 am #324656You are very welcome 🙂
March 5, 2017 at 10:33 pm #375797Can you please help me figure out the sales mix variance and sales quantity variance for this question?
Thank you
March 6, 2017 at 6:50 am #375832The question did not ask for the mix and quantity variances (and it would not be possible anyway because there is not enough information given – you would need information about the other two products).
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