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Market share and market size variance kit question

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Market share and market size variance kit question

  • This topic has 5 replies, 3 voices, and was last updated 8 years ago by John Moffat.
Viewing 6 posts - 1 through 6 (of 6 total)
  • Author
    Posts
  • July 2, 2016 at 2:10 pm #324586
    sabasajid22
    Member
    • Topics: 18
    • Replies: 10
    • ☆

    Hi Sir.I am stuck in a kit question. I am posting my question here.I would really appreciate if you help me in this question. My question is

    Fort Co. Produces and sell three models of family car.The basic model (the drastic), an upgraded model (the bomber) and a deluxe model ( the cracker).Allof the cars are priced to achieve a 6% mark up on standard cost.For the month of June, Fort Co. budgetd to sell 30000 units of the Drastic and so have 10 % market share of the budgetd sales at a price of $10600 each. Fort Co. actually achieved a 15 % share of the market, though the market has actually contracted by 5%.

    Calculate the market share nd size variance for the Drastic.

    July 2, 2016 at 7:31 pm #324602
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54655
    • ☆☆☆☆☆

    You know from the budget that they expected the market to be 30,000/10% = 300,000.

    The market contracted by 5% and so the actual market size was 95% x 300,000 = 285,000.
    Their share was 15% and so they actually sold 15% x 285,000 = 42,750

    July 3, 2016 at 11:04 pm #324653
    sabasajid22
    Member
    • Topics: 18
    • Replies: 10
    • ☆

    Thank you very much for your help. I really appreciate it.

    July 4, 2016 at 7:28 am #324656
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54655
    • ☆☆☆☆☆

    You are very welcome 🙂

    March 5, 2017 at 10:33 pm #375797
    adielena
    Member
    • Topics: 1
    • Replies: 3
    • ☆

    Can you please help me figure out the sales mix variance and sales quantity variance for this question?

    Thank you

    March 6, 2017 at 6:50 am #375832
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54655
    • ☆☆☆☆☆

    The question did not ask for the mix and quantity variances (and it would not be possible anyway because there is not enough information given – you would need information about the other two products).

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Viewing 6 posts - 1 through 6 (of 6 total)
  • The topic ‘Market share and market size variance kit question’ is closed to new replies.

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