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market share and market size

Forums › ACCA Forums › ACCA PM Performance Management Forums › market share and market size

  • This topic has 1 reply, 2 voices, and was last updated 7 years ago by Avatarf6ali.
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  • February 11, 2019 at 5:06 pm #504799
    Avatarreem1589
    Participant
    • Topics: 61
    • Replies: 17
    • ☆☆

    Could you please explain how to solve the following question.

    Hudson has a sales budget of 400,000 units for the coming year based on 20% of the total market. On each unit, Hudson makes a profit of$3. Actual sales for the year were 450,000, but industry reports showed that the total market volume had been 2.2 million.
    (a) Find the traditional sales volume variance.
    (b) Split this into planning and operational variances (market size and market share). Comment on your results.

    February 12, 2019 at 6:36 pm #504940
    Avatarf6ali
    Member
    • Topics: 10
    • Replies: 341
    • ☆☆☆

    (a)
    Sales Volume Variance=(Budgeted Sales – Actual Sales)*Standard Profit
    Sales Volume Variance = (400,000 – 450,000)*$3 = $150,000 Favorable

    (b) Budgeted Sales = 400,000
    Revised Standard Sales = 2,200,000*20% = 440,000

    Planning Variance = (400,000 – 440,000)*$3 = $120,000 Favorable

    Operational Variance = (440,000 – 450,000)*$3 = 30,000 Favorable

    Total = $120,000 + $30,000 = $150,000

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