• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Free ACCA & CIMA online courses from OpenTuition

Free ACCA & CIMA online courses from OpenTuition

Free Notes, Lectures, Tests and Forums for ACCA and CIMA exams

  • ACCA
  • CIMA
  • FIA
  • OBU
  • Books
  • Forums
  • Ask AI
  • Search
  • Register
  • Login
  • ACCA Forums
  • Ask ACCA Tutor
  • CIMA Forums
  • Ask CIMA Tutor
  • FIA
  • OBU
  • Buy/Sell Books
  • All Forums
  • Latest Topics

20% off ACCA & CIMA Books

OpenTuition recommends the new interactive BPP books for September 2025 exams.
Get your discount code >>

market research

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA FM Exams › market research

  • This topic has 7 replies, 2 voices, and was last updated 3 weeks ago by LMR1006.
Viewing 8 posts - 1 through 8 (of 8 total)
  • Author
    Posts
  • August 1, 2025 at 9:55 pm #718622
    sooha
    Participant
    • Topics: 67
    • Replies: 78
    • ☆☆

    A project being considered would require a machine costing $80,000 which is expected to be scrapped at the end of the project for $4,000. Market research of $8,000 has already been carried out and capitalised as an asset. The project is expected to last for six years and generate net cash inflows of $20,000 for each of the first three years and $15,000 for each of the last three years. Assume that cash flows arise evenly during the year.

    Required:

    Evaluate the project using:

    (i) ROCE;

    (ii) ROCE using the average investment approach;

    (iii) Payback period.

    this is question from ACCA study hub – i am little confused regarding the market research – why it is captitalised in the first place and in the calculation the add to the depreciation and also to the investment would you kindly explain how should be treated and if the question has change for example they only mentioned the market research with mentioned that it has been capitalized should i include it in the calculation ?

    August 2, 2025 at 8:05 am #718623
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1556
    • ☆☆☆☆☆

    While market research costs are capitalised, they should not be included in cash flow calculations for project evaluation.
    They are considered to provide future economic benefits.
    Once the market research has been conducted and the cost incurred, it becomes a sunk cost and is irrelevant to future decision-making regarding the project.

    On the other hand Depreciation is added back because it does not represent a cash outflow.

    August 2, 2025 at 2:53 pm #718629
    sooha
    Participant
    • Topics: 67
    • Replies: 78
    • ☆☆

    don’t understand, first of all the answer is

    Average annual cash inflow = 17500

    Average annual depreciation = (80000-4000+8000)/6=14000

    ROCE = ?(17500-14000)/88000*100=4%

    at is seems they calculate the depreciation of 8000 which is the research and also include it in the investment

    even though your sentence that the depreciation should be added back, why is that i am dealing with cash flow figure ,here there should be no depreciation in that figure so when i want to find profit i should just simply ignore it.
    or it sound that i didn’t understand the concept at all? please help!

    August 2, 2025 at 11:39 pm #718631
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1556
    • ☆☆☆☆☆

    What exactly are you asking me?

    August 3, 2025 at 6:49 am #718632
    sooha
    Participant
    • Topics: 67
    • Replies: 78
    • ☆☆

    Hello, hope you are doing well!
    i don’t know how treat the market research when it comes to calculating ROC,

    forgive my slow mind ^^ what i understand is market research should never be capitalize as it part of research cost.

    however, in the question and the answer above they’ve treated as an asset and reduced the cash flow figure by its depreciation to find the profit and then they consider it part of the investment

    my question is
    – when i want to calculate ROC and the Market research are capitalized – should i treated as above to find profit i should reduce the cash flow by the depreciation and consider it part of the investment?
    – if the question doesn’t mention that the market research has been capitalized should i ignore it?
    – and if the question ask for NPV calculation should i ignore it?
    thank you

    August 3, 2025 at 8:23 am #718633
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1556
    • ☆☆☆☆☆

    ROCE (Return on Capital Employed)

    Average annual cash inflow =
    105,000/6=17,500
    Average Annual Depreciation:
    Depreciation = (Cost of machine – Scrap value + Market research cost) / Project life
    As capitaliaed…long term benefits
    80,000?4,000 + 8,000)/6=14,000

    ROCE Calculation:
    ROCE = (Average annual cash inflow – Average annual depreciation) / Initial capital investment × 100%
    17,500?14,000) / $88,000 × 100% = 4%m

    (ii) ROCE using the Average Investment Approach

    Average Investment:
    Average investment = (Initial investment + Scrap value) / 2
    Average investment =
    80,000+4,000) / 2 = $42,000

    Using the same average annual profit before interest and tax as above:
    ROCE = (Average annual cash inflow – Average annual depreciation) / Average investment × 100%
    ROCE = (17,500?14,000) / $42,000 × 100% = 8.33%

    (iii) Payback Period

    Cumulative Cash Flows:
    Year 1: $20,000
    Year 2: = $40,000
    Year 3: = $60,000
    Year 4: = $75,000
    Year 5: = $90,000
    Year 6: = $105,000

    Payback Calculation:
    The initial investment of $80,000 is recovered between Year 4 and Year 5.
    80,000?75,000) / $15,000 = 4 years + 0.33 years = approximately 4.33 years.

    So in answer to your question yes!
    You should include it when it mentions capitalisation
    Yes you should ignore it if it doesn’t say this as treat as a sunk cost.
    However let me give you some advice
    Try and make it clear as to what you are asking.
    Don’t worry about little things in a question sometimes it isn’t very clear. If it isn’t write down any assumptions if it is a part C question
    If it is part a or b it will either be right or wrong
    But don’t spend ages on one particular question
    It isn’t worth it!

    August 3, 2025 at 8:34 am #718634
    sooha
    Participant
    • Topics: 67
    • Replies: 78
    • ☆☆

    thank you so much for the explanation and the advice i will defiantly consider it.
    sometime the 2 mark is life or dead point.

    August 3, 2025 at 10:48 am #718638
    LMR1006
    Keymaster
    • Topics: 4
    • Replies: 1556
    • ☆☆☆☆☆

    My advice is do not aim to be a marginal pass in any paper.
    Work hard, practice loads of questions and don’t stress and get too focused on little issues.

  • Author
    Posts
Viewing 8 posts - 1 through 8 (of 8 total)
  • You must be logged in to reply to this topic.
Log In

Primary Sidebar

Donate
If you have benefited from our materials, please donate

ACCA News:

ACCA My Exam Performance for non-variant

Applied Skills exams is available NOW

ACCA Options:  “Read the Mind of the Marker” articles

Subscribe to ACCA’s Student Accountant Direct

ACCA CBE 2025 Exams

How was your exam, and what was the exam result?

BT CBE exam was.. | MA CBE exam was..
FA CBE exam was.. | LW CBE exam was..

Donate

If you have benefited from OpenTuition please donate.

PQ Magazine

Latest Comments

  • Olusegun.afolayan@virginmediao2.co.uk on Chapter 21 Corporation Tax – Groups TX-UK FA2023
  • Hamza101 on AAA Exam Marking Exercise Feedback – ACCA Advanced Audit and Assurance (AAA)
  • hilamu on Strategy formulation (Part 2) – ACCA (AFM) lectures
  • MikeLittle on Civil Law, Common Law, Criminal Law – ACCA LW Global
  • MikeLittle on Agency Law – ACCA LW Global

Copyright © 2025 · Support · Contact · Advertising · OpenLicense · About · Sitemap · Comments · Log in