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March/june 2024- question 2b

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA APM Exams › March/june 2024- question 2b

  • This topic has 1 reply, 2 voices, and was last updated 9 months ago by Ken Garrett.
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    Posts
  • September 1, 2024 at 10:37 am #710596
    quytuan
    Participant
    • Topics: 116
    • Replies: 46
    • ☆☆

    Question 2b APM March/june 2024 require:
    “The CFO would like you to analyse any ethical issues involved in the purchase of the data
    generally and to then specifically analyse the ethical issues for Curra arising from the points
    raised by the charities.”
    I propose the solution for the part:”specifically analyse the ethical issues for Curra arising from the points raised by the charities.” as follow:
    “In this case there may be debate over the reponsibilities of curra to harsh-facing people as curra only act in accordance with regulation and does not violate the law for making loans to hash-facing people. Thereby, it needed not be criticized for their loan to such people, but they criticism should be based on illegal buying personal data from consulting companies to make targeted marketing. Maybe the responsibility for such harsh-facing people should be remained with the government, who take the overall responsibility to support most affected and ill people due to change in the way of the authority in zeeland and bad economic condition. The proposal to not making advertising to the most vulnerable people may stem from the consequent effect of making such loans to them, which lead to other loans and they will never escape from financial difficulties. However, taking from the viewpont of curra, curra should have the option to abandon the target marketing to such people, or not , because it is not the ultimate responsibilities of curra for such vulnerable people.”
    I want to ask if this approach is acceptable and get full credit, as it is contrary to the sample answer which stated that curra is unethical to target the vulnerable individuals with adverts
    for its products t?

    -Moreover, the possible leaking of infromation from storage of data of curra is an ethical issue as the hackers can use this for fraudulent purposes. is it correct?

    September 1, 2024 at 2:44 pm #710602
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10591
    • ☆☆☆☆☆

    It is not necessarily unethical to target vulnerable with ads. If you want to help vulnerable people they have to know about you and your services. For example, in the UK there is an organisation called ‘The Samaritans’ which aims to prevent people committing suicide. They regularly advertise their services – but not targetted at specific individuals.

    However, it could very well be unethical if, for example:

    You are using private information that was obtained unethically or illegally
    If you are promising something that can’t be delivered.
    If you are applying undue pressure and exploiting vulnerabilities.

    I think your answer explains the problem well.

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