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- This topic has 3 replies, 3 voices, and was last updated 3 years ago by John Moffat.
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- August 23, 2021 at 1:31 pm #632622
Hi Sir,
I don’t seem to understand the market size and share variances in section C part B.
So the market share was std volume – revised volume @std contribution for nurses. I don’t understand where the contribution figures are coming from??
They have done budgeted units so 4200*80%? But would that not be in units? And not in contribution? Because Q1 nurses was £14m/£1000 per nurse= 14000 in volume then*30%= 4200 in units
With revised it’s revised sales volume of 5670*80% but they haven’t used std contribution for it?
Thanks you so much in advance sir.
August 23, 2021 at 5:29 pm #6326444,200 is not the budgeted units. It is the budgeted revenue. The national market for nurses was $14M and they held 30% share, so 30% x $14M = $4.2M (again this is revenue and not units).
The standard contribution margin (per the question) is 80%, and the contribution margin is the contribution as a % of the revenue. So the budgeted standard contribution was 80% x $4.2M = $3,360.
August 25, 2021 at 10:10 pm #632940Hi Sir,
for this question, could you please clarify in part c how the amounts of 13,230 and 2,870 been calculated?
many thanks in advance
August 26, 2021 at 7:32 am #632973The sales director reported the figures as being 30% lower.
18,900 – (30% x 18,900) = 13,230
70% x 4,100 = 2,870.
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