macro business environment

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August 11, 2017 at 10:19 pm #401554
khatun120
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please illustrate me clearly with example what does mean by macro business environment ?
August 12, 2017 at 5:29 pm #401615
Ken Garrett
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It’s PESTEL. Examples are given in our notes and lectures.

The competitive environment usually means Porter’s 5 Forces.
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