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1. a) Recommend whether a franchise agreement would be better than a
joint venture?in the marking scheme it says pvs is franchisor here. With regards to franchise agreement what made PVS franchisor here rather than Franchisee?
PVS is considering establishing its services in B4P outlets. PVS owns its brand and expertise but would allow B4P to offer those. So PVS is the franchisor.
Similarly when McDonalds let’s someone set up a McDonald’s outlet, McDonalds is the franchisor and the other party is the franchisee.
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