June 2012 Q1c

Hello

I am looking at the answer and wondering if the paragraph shown below is really necessary since in the real exam i don’t think i would have written that. By extension i am also wondering how many marks would this paragraph is worth?

Links:
https://www.accaglobal.com/content/dam/acca/global/PDF-students/acca/p3/exampapers/P3_2012_jun_q.pdf

https://www.accaglobal.com/content/dam/acca/global/PDF-students/acca/p3/exampapers/P3_2012_jun_a.pdf

Paragraph:

However, for the purpose of this answer, vision and mission are perceived as largely the same thing. Mission statements have their critics, with many believing that they are bland and too wide-ranging. There may be some truth in this view; after all there are only a limited number of ways that the words customer, quality and leader can be re-arranged. However, most organisations appear to have settled into an approach where a short snappy slogan or strap line is supported by a much deeper description of what the organisation is about, its stakeholders and how it wishes to interact with those stakeholders. It defines how the organisation wants to do business. At the time of writing Virgin Atlantic has three elements to its mission statement, all expanded into specific objectives on its website. To grow a profitable airline, where people love to fly and where people love to work. Part of ACCA’s mission is to provide opportunity and access to people of ability around the world and to support our members throughout their careers in accounting, business and finance.