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Hi There,
I found several question starts with please analyze this company performance. What model should i used in answering this type of question?
It depends on what information you are given in the question.
If there is some numerical information, you might be able to do calculations such as sales growth, market share, GP%, NP%, ROCE etc and comment on changes.
If information is given about competitors and suppliers then you might be able to use part of the 5 Forces analysis (eg it would be good to have developed a range of suppliers). Similarly, if environmental information is given you might be able to combine economic influences with changes in profit.
Remember, however, when using models to help analyze company performance that you have to concentrate on company performance and use the models to highlight that.
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