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sir when we are an internal stakeholder, say business manager, helping BOD evaluate certain thing, then what till the tone be like?
“Our co”, “we could be”
whether we are commenting as external/internal party, always addressing the co by its name is preferable?
“ABC is” ” ABC could be”
If internal you could say ‘our company’
If external call it, for example, ABC Co on first reference. After that you could usually refer to ‘the company’.