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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › How to achieve differentiation
How does knowledge management enable a company to achieve differentiation?
Gary
For example, how does Apple manage to be better at innovation and design than other IT companies? It must be better knowledge management. For example it obviously must have great technical skills. But also it must know how to create and design features loved by consumers.
All of these abilities are a result of great knowledge management.
