How is ROCE pronounced? (Return on Capital Employed)

This topic has 7 replies, 5 voices, and was last updated 11 years ago by angele1.

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July 30, 2014 at 6:48 pm #180133
shxfee
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I have read some where that ROCE is pronounced ‘Rocky’ (ROC-E). is this correct?
July 30, 2014 at 9:10 pm #180141
shxfee
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I am just doing my part in keeping the common errors common :P. Im sure it wont be tested, but there is no harm in knowing yeah?
July 30, 2014 at 9:43 pm #180144
John Moffat
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To be honest, although most people spell it as ROCE, when they speak it they tend to say the whole thing – return on capital employed 🙂
(In America they do say ‘rock-ee’ but thats is America!!)
July 30, 2014 at 10:03 pm #180147
Michael
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Haha this caused quite a bit of a stir in my F5 class last semester. One guy was adamant it was pronounced “Royce” as in Rolls Royce. 🙂
July 31, 2014 at 6:15 am #180162
John Moffat
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🙂
July 31, 2014 at 1:24 pm #180205
MikeLittle
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Personally, I pronounce it Rotchy
July 31, 2014 at 1:47 pm #180207
angele1
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Hahaha, it made me laugh 🙂
July 31, 2014 at 1:52 pm #180208
angele1
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My tutor of F6 used to pronounce ‘death tax’ as ‘dess tax’ 🙂 We used to laugh in class…
But he is an excellent tutor and I’m grateful to him.
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