Research has indicated that workers in country A display characteristics such as toughness and the desire for material weath and possessions, while workers in country B value personal relationships, belonging and the quality of life
According to Hofstede’s theory, these distinctions relate to which of the following cultural dimensions ?
The assumptoin is that masculine characteristics are more competitive and objective (eg wealth and possessions) whilst femine characteristics place more emphasis on relationships, friendship etc.
The use of masculine/feminine might nowadays be seen as sexual stereotyping because there are many people of both sexes who have personalities that are quite different from those suggested above.