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maximizing market share is an example of financial objective? (true or false)
the answer was FALSE
doubt- should’t this be considered as a financial objective if it isn’t a financial objective what kind of objective is it?
and could you please give some examples of fiancial objective
thanks in advance
Maximising market share comes under the heading of competitive performance (and I say that in my lectures on Fitzgerald and Moon!!!)
Although we would always want to increase market share, that doesn’t automatically mean that the financial results will improve (if the market as a whole gets smaller then even having a bigger share of the market might mean we sell less than before).
I give plenty of example of financial performance measures in the lectures on financial performance measures.