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friztgerald and moon

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › friztgerald and moon

  • This topic has 1 reply, 2 voices, and was last updated 3 years ago by John Moffat.
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  • October 12, 2021 at 2:14 pm #637571
    shaunak22
    Participant
    • Topics: 220
    • Replies: 41
    • ☆☆☆

    maximizing market share is an example of financial objective? (true or false)
    the answer was FALSE

    doubt- should’t this be considered as a financial objective if it isn’t a financial objective what kind of objective is it?

    and could you please give some examples of fiancial objective

    thanks in advance

    October 12, 2021 at 3:58 pm #637584
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54699
    • ☆☆☆☆☆

    Maximising market share comes under the heading of competitive performance (and I say that in my lectures on Fitzgerald and Moon!!!)

    Although we would always want to increase market share, that doesn’t automatically mean that the financial results will improve (if the market as a whole gets smaller then even having a bigger share of the market might mean we sell less than before).

    I give plenty of example of financial performance measures in the lectures on financial performance measures.

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