F5 Sept 17

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September 7, 2017 at 4:05 pm #406432
vrindaaghi
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Hi what would be the right thing to say for a pharma company about to launch a new and unique anti malaria drug on which a patent is applied for. Also it is a new drug no other company has developed it, it is also termed as saving lives of millions.

What should be the apt pricing scheme, skimming or penetration?

Regards
September 7, 2017 at 5:32 pm #406447
John Moffat
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From a purely profitability point of view, then a price skimming approach would be the best.
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