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F5 – Chapter 7 – Example 3

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › F5 – Chapter 7 – Example 3

  • This topic has 1 reply, 2 voices, and was last updated 10 years ago by John Moffat.
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  • October 9, 2014 at 10:22 pm #204049
    Lee Taylor
    Participant
    • Topics: 25
    • Replies: 18
    • ☆

    Good evening,

    Please can you help me with Example 3. I am finiding it hard to get to the final total

    Regards

    Lee

    October 10, 2014 at 4:39 pm #204098
    John Moffat
    Keymaster
    • Topics: 57
    • Replies: 54682
    • ☆☆☆☆☆

    If the current selling price, is $16 per unit, the demand will be 100 units.

    If we drop the price to $15.50 the demand increases to 200 units.

    In percentage terms, dropping the price by $0.50 from an existing $16, is a drop of 0.50/16 = 3.125%

    In percentage terms, increasing the demand by 100 from an existing 100, is an increase of 100/100 = 100%.

    So the elasticity is 100% / 3.125% = 32.

    (Same idea for part (b) – you should now be able to do it (and you can obviously check against the answers at the back of the notes)

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