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f1-acca doubt

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA BT – FIA FBT › f1-acca doubt

  • This topic has 2 replies, 2 voices, and was last updated 7 years ago by sathwika.
Viewing 3 posts - 1 through 3 (of 3 total)
  • Author
    Posts
  • October 1, 2017 at 7:00 pm #409154
    sathwika
    Participant
    • Topics: 4
    • Replies: 2
    • ☆

    under competitive rivalry in porters five forces analysis the following point was given:
    where the high fixed costs are involved companies will cut prices to marginal cost levels to protect volume,and drive weaker competitors out of the market.

    can anybody explain the meaning of the above point?

    October 2, 2017 at 7:06 am #409204
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10591
    • ☆☆☆☆☆

    Let’s say a company has a long term lease where it kust pay rent. Thos is a fixed cost. If the company makes and sells nothing it will still have to pay rent and will make a loss. If the marginal cost (sum of variable costs) are $10 then any selling price over $10 will help the company make a small contribution that can be used to partially cover the rent. To sell enough units to cover all of the fixed costs the company will cut prices to attract customers. It can cut prices all the way down to just above variable costs. The company with the lowest variable costs will be able to have the lowest selling prices and less efficient competitors will be driven from the market.

    October 2, 2017 at 7:11 am #409206
    sathwika
    Participant
    • Topics: 4
    • Replies: 2
    • ☆

    Thanks a lot. It was easy to understand with the explanation.

  • Author
    Posts
Viewing 3 posts - 1 through 3 (of 3 total)
  • The topic ‘f1-acca doubt’ is closed to new replies.

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