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Expense to Sales ratio in Performance Measurement?

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA PM Exams › Expense to Sales ratio in Performance Measurement?

  • This topic has 3 replies, 2 voices, and was last updated 12 years ago by AvatarJohn Moffat.
Viewing 4 posts - 1 through 4 (of 4 total)
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    Posts
  • November 10, 2013 at 11:55 am #145286
    AvatarAli
    Member
    • Topics: 12
    • Replies: 142
    • ☆☆

    Dear Sir, Im confused about one thing. When do we express certain expenses as a & of sales and not just show their increase or decrease? Like in the Accountancy Tuition question we just show and comment on increase in costs like marketing, staff etc. However in Ties Only (dec 07) we express website development, distribution and others as a % of sales and comment on whether they have increased or decreased as % of Sales…

    Thanks in Advance 🙂

    November 10, 2013 at 2:59 pm #145311
    AvatarJohn Moffat
    Keymaster
    • Topics: 57
    • Replies: 54839
    • ☆☆☆☆☆

    There is no rule, but the reason is that as sales increase, we would expect variable expenses to increase.

    For example, suppose sales last year were 100 and this year they increased to 200.
    Suppose also that variable expenses were 40 last year and were 60 this year.

    Expenses have certainly gone up, but since were are selling twice as many I would not have been surprised if the expenses were twice as big as well. In fact they have gone up less than the increase in sales – it seems as though we are controlling expenses well.

    November 11, 2013 at 9:49 am #145356
    AvatarAli
    Member
    • Topics: 12
    • Replies: 142
    • ☆☆

    Well that makes much more sense now, thanks a lot Sir… Have a nice day!

    November 11, 2013 at 4:26 pm #145418
    AvatarJohn Moffat
    Keymaster
    • Topics: 57
    • Replies: 54839
    • ☆☆☆☆☆

    You too 🙂

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