Which combination of demand and supply curves would be appropriate for a firm attempting to increase its profits by increasing its market share?
A. Inelastic demand, inelastic supply
B. Elastic demand, elastic supply
C. Inelastic demand, elastic supply
D. Elastic demand, inelastic supply
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Exam question related to elastic and inelastic demand and supply.
For profits to increase, revenue must increase more then costs.
Lets look at revenue first. If you increase market share the quantity you sell must rise. To do this, decrease price. For revenue to increase, demand must be elastic ie a small price decrease increases demamd a lot so, on balance, revenue increases.
Looking at costs. You want supply to increase to meet demamd, but want this to happen without having to increase the price you pay by much. Therefore, demamd should be elastic too. Inelastic demand implied supply will change only in response to large changes in price.
Oh yeah that makes sense, I just had to go to the definition of the terms in a little more depth.
Thanks sir.
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