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ENT ENTERTAINMENT JUNE 2011

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  • May 30, 2020 at 10:14 pm
    ENT ENTERTAINMENT JUNE 2011 2
    osamasyed123
    Participant

    Amended question
    Sir in this question the examiner in part c answers states
    METRICS used for performance measurement of cafes and clubs should be based on profit and ROI as thry are in growth sector or PROBLEM CHILD
    However shouldnt those metrics be more concentrated on market share capturing such as high marketing spend etc.

    May 31, 2020 at 10:13 pm
    ENT ENTERTAINMENT JUNE 2011 3
    Ken Garrett
    Keymaster

    I agree. Problem children do not normally make profits because the company is concentrating on growing market share. So, market share and market share growth per $ of advertising spend would be more appropriate.

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