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I have a doubt regarding these topics.
Is E-marketing and E-business tested in SBL these days? Is it important to study those topics.?
It’s still important.
Syllabus section E, 4:
E-business: value chain
a) Discuss and evaluate the main organisation and market models for delivering e-business. b) Assess and advise on the potential application of information technology to support e- business.
c) Explore the characteristics of the media of e-marketing using the 6 ’I’s of Interactivity, Intelligence, Individualisation, Integration, Industry structure and Independence of location.
d) Assess the importance of on-line branding in e-marketing and compare it with traditional branding.
e) Explore different methods of acquiring and managing suppliers and customers through exploiting e-business technologies.