E-marketing: 6I’s

This topic has 1 reply, 2 voices, and was last updated 13 years ago by Ken Garrett.

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December 9, 2012 at 10:30 am #56313
kronbvit
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Could you please explain with an example how should I understand “industry restructuring”?
December 9, 2012 at 12:42 pm #111022
Ken Garrett
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Travel industry: hardly any travel agents as we can book easily on-line

Book industry: e-books and Amazon Kindle. What will that do to traditional printers and book shops?

Music industry: MP3 downloads and few CDs
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