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“High levels of discretion are required in the search process to protect the value of the business from adverse competitive action. Otherwise, an interested and dominant competitor may open a price war in order to force down prices and hence the value of the fridges division prior to a bid.”
Sir I don’t understand this one bit! How can a competitor force the price down by itself? Price war as in how?
If the competitor reduces prices then other companies are forced to reduce their prices or else lose sales.