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Do I need to use more than 1 business model

Forums › OBU Forums › Do I need to use more than 1 business model

  • This topic has 1 reply, 2 voices, and was last updated 1 year ago by GillianM – OBU Registered Mentor.
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  • November 1, 2023 at 9:59 am #694275
    04dbaines
    Participant
    • Topics: 1
    • Replies: 2
    • ☆

    Hello All,

    I have pretty much completed my OBU RAP but I have used a PESTLE analysis as my one and only business model and link it back to the ratio analysis etc.

    I was wondering, is it compulsary to use more than one business model such as SWOT & PESTLE or can I go with an in depth PESTLE analysis?

    Mine is pretty in depth but my tutor has raised concerns that I may need to build in a SWOT too.

    November 5, 2023 at 9:15 pm #694449
    GillianM – OBU Registered Mentor
    Moderator
    • Topics: 3
    • Replies: 518
    • ☆☆☆☆

    The Info Pack and assessment criteria suggest 2. However if ratio analysis is relevant to your topic and you have used that, it too will count as a model but don’t forget to appraise this in the earlier part of your report

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