I have pretty much completed my OBU RAP but I have used a PESTLE analysis as my one and only business model and link it back to the ratio analysis etc.
I was wondering, is it compulsary to use more than one business model such as SWOT & PESTLE or can I go with an in depth PESTLE analysis?
Mine is pretty in depth but my tutor has raised concerns that I may need to build in a SWOT too.
The Info Pack and assessment criteria suggest 2. However if ratio analysis is relevant to your topic and you have used that, it too will count as a model but don’t forget to appraise this in the earlier part of your report