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Difference Between Operational and Strategic Marketing?

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA BT – FIA FBT › Difference Between Operational and Strategic Marketing?

  • This topic has 4 replies, 2 voices, and was last updated 7 years ago by samiyam29.
Viewing 5 posts - 1 through 5 (of 5 total)
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  • October 29, 2015 at 10:36 am #279508
    samiyam29
    Member
    • Topics: 14
    • Replies: 4
    • ☆

    Can you please explain the difference between operation and strategic marketing? From the chapter 6 Organisation Culture 🙂 And name some activities of them.

    October 29, 2015 at 10:56 am #279509
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10193
    • ☆☆☆☆☆

    In the OT notes Chapter 6 is on corporate governance and ethics.

    October 29, 2015 at 11:02 am #279510
    samiyam29
    Member
    • Topics: 14
    • Replies: 4
    • ☆

    Sorry I was going as per the BPP study guide,It is the Chapter 4 in OT notes,But it has specified this topic

    October 29, 2015 at 11:44 am #279514
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10193
    • ☆☆☆☆☆

    Operatoinal marketing would be trying to sell a product – choosing its price, prromotional methods, features etc.

    Strategic marketing is longer term – trying to set up the reputation of a business eg for quality or for value. Public relations can form a large part of this together with carefully directed advertising.

    So, Volkswagon would use operational marketing to advertise its range of, say Golf cars. It will now have to use strategic marketing to re-establish trust with the public after the emissions scandal.

    October 29, 2015 at 11:48 am #279515
    samiyam29
    Member
    • Topics: 14
    • Replies: 4
    • ☆

    That was helpful Thankyouuuuu 🙂

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