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Hi Gromit, just a quick question. Could a slogan be part of the ‘Stories’ section of the culture web?
Possibly, but more likely to be part of underlying assumptions.
Eg, John Lewis (department stores in UK) has a slogan ‘Never knowingly undersold’. That could be part of the myths and stories of the business, but really it would be better if it were illustrated by a story eg giving refunds where prices were too high.
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