David Silvester

Yes.

thats great. part (b) of the question asks to identify CSFs using 'appropriate models'. what are the models to use for CSFs?? the answer seemed more common sense! funny thing is that part (a) does not ask for models but uses the BCG and product life cycle ... this is just a comment and i do understand part (a) thank u in advance

It's really open-ended, but if the examiner wants models you have to try to scrape a few relevant ones together (unlike the model answer). The answer does mention CSFs but no models. I think I would have brought in the following two (better to concentrate on a couple that spread yourself too thinly): Marketing (4 or 7 Ps). Always applicable to a new product. Right price, right product design. Measure by eg sales growth. You could combine that with product life cycle measurements ie what growth rate you hope for? They will have to decide whether to go for price skimming or fast market penetration. Cost leadership/differentiation? Is the company going for low cost vases and/or smart ones. Depending on which of these the CSFs will be different (eg volume v profit per unit).

thank u sir!!