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Hi please can you clarify something for me,
a csf source could be external therefore focusing on the recognition of a brand therefore a kpi could be a customer survey on how many people recognise the brand… is that right?
Also internally csf could be price per film(for example) would the kpi be a benchmark against competitors on the cost or price of a film?
Thank u
jemmaThank u … I understand the brand idea as most companies will have a csf for establishing awell known brand to be successful withing the industry they are in.
however I am unsure how the price per product is a csf?! Please could you enlighten me?
Thank u
jemmaIt might be critical to keep costs per unit down if you are to make a profit in a competitive market.
Hi sir can u explain to me why brand recognition is external csf? From my understanding, brand is a controllable factor by a company(either by good marketing techniques or quality goods) so could brand recognition be internal csf instead?
Thank you in advance.
It could almost go either way, but is usually regarded as an external CSF because brand recognition given to you by the public (whereas something like labour efficiency is entirely within your control).
Brand recognition is dependent on the public recognising your brand. You can’t demand that they do, though as you say, you can increase the chance that they do by strong marketing and good products. Note that good products (within your control) does not guarantee high brand recognition). There have been many makers of excellent products who have failed because potential customers were not aware of the brand.
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