CSF and KPI

Task 3: (4 marks)

A list of company objectives CSFs and KPIs derived from the Home food mission statement have been listed below:

Identify for each item which of the three categories its fit into:

Objective
CSF
KPI

Customer complaints per 100 customers

Improve/ increase Return on capital employed

Vehicle running costs per km.

Secure contracts with farmers

Vehicle down-time as a percentage of available hours

Improve market share

Successful negotiation of cost effective vehicle servicing contract

Establish effective advertising campaign