CRMForums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › CRMThis topic has 3 replies, 3 voices, and was last updated 9 years ago by Ken Garrett.Viewing 4 posts - 1 through 4 (of 4 total)AuthorPosts June 1, 2014 at 1:36 pm #172344 kerriMemberTopics: 132Replies: 240☆☆☆i have read the 4 stages for customer life cycle acqusition, retention, extnsion. i just dont understand it and dont know how to apply it to a case June 1, 2014 at 5:04 pm #172386 Ken GarrettKeymasterTopics: 10Replies: 10577☆☆☆☆☆Think of a business:You can use your internet site to acquire new customers. Eg, if its found by a Google search.Next you try to retain customers. Eg email special offers, offer loyalty points.Also try to extend the range of products bought, eg recommend products that a customer’s previous purchases suggest they might be interested in October 20, 2015 at 1:04 am #277699 ysw91MemberTopics: 13Replies: 8☆How about if the question ask how the crm software help in retention, acquisition and extension of customer? October 20, 2015 at 5:48 am #277722 Ken GarrettKeymasterTopics: 10Replies: 10577☆☆☆☆☆This is covered in the lecture on crm.AuthorPostsViewing 4 posts - 1 through 4 (of 4 total)You must be logged in to reply to this topic.Log In Username: Password: Keep me signed in Log In