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CRM

Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA SBL Exams › CRM

  • This topic has 3 replies, 3 voices, and was last updated 9 years ago by Ken Garrett.
Viewing 4 posts - 1 through 4 (of 4 total)
  • Author
    Posts
  • June 1, 2014 at 1:36 pm #172344
    kerri
    Member
    • Topics: 132
    • Replies: 240
    • ☆☆☆

    i have read the 4 stages for customer life cycle
    acqusition, retention, extnsion. i just dont understand it and dont know how to apply it to a case

    June 1, 2014 at 5:04 pm #172386
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10597
    • ☆☆☆☆☆

    Think of a business:

    You can use your internet site to acquire new customers. Eg, if its found by a Google search.

    Next you try to retain customers. Eg email special offers, offer loyalty points.

    Also try to extend the range of products bought, eg recommend products that a customer’s previous purchases suggest they might be interested in

    October 20, 2015 at 1:04 am #277699
    ysw91
    Member
    • Topics: 13
    • Replies: 8
    • ☆

    How about if the question ask how the crm software help in retention, acquisition and extension of customer?

    October 20, 2015 at 5:48 am #277722
    Ken Garrett
    Keymaster
    • Topics: 10
    • Replies: 10597
    • ☆☆☆☆☆

    This is covered in the lecture on crm.

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