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As the product reaches maturity stage of the life cycle , it is significant that the firm retains firmly the niches it established during the growth stage.These niches target unique , segments of the marhet where the company stands out against its competitors and increased threats of new entrants .Capitalising on the weaknesses on competitors whilst maximising on own strenghts is essential to survive this tense stage of the life cycle.Taking over weaker companies which gradually succumb financially and strategically will enhance market share under control thereby making it difficult for new conpetitors to break through in the industry.
Sir, would this be an approriate application of Porter as far as competitive forces?
It makes perferct sense but isn’t much to do with 5 forces – other than talking about fighting competitors. It says nothing about suppliers, customers, substitutes or new entrants.
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