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Sir if l have found certain points about the competition and tarrifs a company is facing,can l put it under a general comment for profitability ratios or it is more appropriate to explain the competition under SWOT and tarrifs under political factors affecting a company
Thank you
Key to a good report is a thorough and appropriate SWOT and PESTLE.
When doing your evaluation you should link the ratios as much as possible to the environmental factors of these models where relevant as they help explain company approaches, strategies and constraints and subsequent performance
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