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Hello!
I’ve read the opentuition guidance on RAP part 3- Evaluation and Analysis. This is in regards to topic 8. Now I am confused over how to “perform business analysis in your financial analysis” as said in OT articles.
I have made a Heading “Part 3- Evaluation and Analysis” and then a sub-heading “Business Analysis” and then another sub-heading “Financial Analysis”.
Within the business analysis, I’ll write SWOT and PESTEL factors affecting the company. While in the FINANCIAL analysis sub-heading, I’ll write about the financial results/ratios of the company and how the SWOT and PESTEL factors (previously discussed) have affected management strategies which in turn have resulted in the given financial results.Is my approach fine? Or do I need to remove the sub- headings for business and financial analysis and instead perform the analysis of what financial results were achieved and what non-financial (SWOT+PESTLE) factors were in effect and influenced management strategies to produce the results UNDER JUST THE MAIN HEADING OF “PART 3- Evaluation & Analysis”?
* I am sorry if this has been asked before. If so, OT can obviously delete or transfer my post once answered. Waiting. THANKS.
Yes I can assure you that is the correct approach. As a former marker I would often remind failed students in my marker feedback that the SWOT and PEST applications were not intended to be done in isolation to everything else. In other words you need to demonstrate in the finial analysis how these factors have influenced management strategies and/ or impacted on the financial results.
This is normally achieved by commenting on the trend in a particular ratio and explaining the reasons that underlie that trend in relation where applicable to PEST/SWOT factors – so it does not necessarily need a separate sub-heading.
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