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Forums › Ask ACCA Tutor Forums › Ask the Tutor ACCA AAA Exams › cold calling
What’s the meaning of the term “cold calling ” .?
Calling up businesses where you have no prior connection and offering to do their audit for them
No, not through tender.
Simply getting hold of a copy of yellow pages telephone directory and calling businesses. Typically the firm will call all the businesses in an industrial estate or, even more likely, will call all the dentists or pat-shops or whatever line of business that the firm wishes to develop for themselves working from the start of the yellow pages listing through to the end.
OK?